in the beginning...

the decision to start our own business happened one evening over coffee after our first catch up in many months. the concept of styling was not particularly a new one to us. we had always wanted to do "something" together in the fashion industry, that we both loved and that we felt "gave us a sense of control in a world full of chaos"... clueless had it right. styling had always given us a sense of purpose, and so it has become our's.

oh mon dieu. oh my god. we have always been completely inspired by all things french, as are probably two thirds of the female population worldwide (except ,of course, those lucky enough to be french...how terribly unfair..) and we adore the language. we are also young women in today's society, and as most women do, we generally vocalise our amazement at something that is tout à fait divin or absolument indigne with the phrase "oh my god", and so oh mon dieu. was born...